Home Forums Hermazing Hangout My lightbulb moment: Beauty innovator Sarah Brown

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    <p class=”mol-para-with-font”><span class=”mol-style-italic”>In 2008 Sarah Brown, 44, founded Pai, an organic skincare brand 문정동 피부과 for sensitive skin. She lives in London with her husband and two children, seven and four.</span></p><p class=”mol-para-with-font”>I was working in PR in my 20s when, out of the blue, my skin broke out in hives and became hyper-sensitive.</p><p class=”mol-para-with-font”>At a hospital dermatology department, I was told I had chronic urticaria, an auto-immune condition, and was given high-strength antihistamines.</p><p class=”mol-para-with-font”>Trying to keep my skin under control was a daily battle.

    I’d wake up and think: ‘Is it going to be a good or bad skin day?'</p><p class=”mol-para-with-font”>After moving to work in the wine industry in the States, I had a huge flare-up in a high-stress meeting. My boss said: ‘What’s happened to your face?’ I was mortified.</p><div class=”artSplitter mol-img-group” style=”style”> <div class=”mol-img”> <div class=”image-wrap”> Sarah Brown, 44, (pictured) who lives in London, revealed the inspiration for Pai came from her experience of having hyper-sensitive skin </div> <noscript> Sarah Brown, 44, (pictured) who lives in London, revealed the inspiration for Pai came from her experience of having hyper-sensitive skin </noscript> </div> <p class=”imageCaption”>Sarah Brown, 44, (pictured) who lives in London, revealed the inspiration for Pai came from her experience of having hyper-sensitive skin</p></div><p class=”mol-para-with-font”>I started keeping a diary of what I’d eaten, how I slept and, crucially, what skincare I was using, and noticed a pattern in the ingredients I was reacting to.</p><p class=”mol-para-with-font”>Unlike the food industry, there is no regulation in the beauty industry controlling the use of terms such as ‘natural’, so there is a lot of mislabelling.

    I’d ended up with a bathroom of products claiming on the front to be ‘hypoallergenic’ and ‘organic’, 문정동 피부과 but their ingredient lists were full of known irritants.</p><p class=”mol-para-with-font”>Back in London in 2007, in my garage I started blending creams with good remedial properties, such as rosehip and chamomile.
    Focusing on a few core (but pure-grade) ingredients was better than having 94 in one formulation.</p><div><div data-track-module=”am-related_carousel^related_carousel” data-track-selector=”.rotator-panels a:not([class*=external])” data-dm-rotator-rotate=”false” data-track-pos=”static” data-preferred-shared-network-enabled=”” data-dm-rotator-auto-init=”” id=”p-20″ class=”related-carousel with-fb-or-tw femail half” data-dm-rotator-active-class=”active” data-dm-rotator-page-count=”1.0″ data-dm-social-article-auto-init=”” data-dm-rotator-page-size=”1″> <div class=”rotator bdrcc”> <div class=”rotator-title”> <h2>RELATED ARTICLES</h2> <ul class=”rotator-pages link-xocc”> <li class=”rotator-prev”>Previous

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    </div> </div><p class=”mol-para-with-font”>It took me two-and-a-half years to persuade the bank to lend me £25,000 to buy ingredients, build a website and start with six products. Natural skincare had a slightly homespun reputation back then, so I wanted the packaging to be sophisticated.
    Pai means ‘good’ in Maori (I’m half-Kiwi) and that sums up what I wanted the brand to be.</p><div class=”mol-img-group floatRHS” style=”style”> <div class=”mol-img”> <div class=”image-wrap”> The good life: paiskincare.com </div> <noscript> The good life: paiskincare.com </noscript> </div> <p class=”imageCaption”>The good life: paiskincare.com</p></div><p class=”mol-para-with-font”>Today, we have a 12,000 sq ft factory in West London with 53 staff and are stocked in John Lewis and Bloomingdale’s in the States.</p><p class=”mol-para-with-font”>Our hero one-ingredient product is rosehip oil, which has amazing regenerative properties.

    Our products are certified organic, cruelty-free and vegan, and we won a Queen’s Award for enterprise in 2016.</p><p class=”mol-para-with-font”>Fifteen years ago, I just wanted effective skincare I could trust. The last antihistamine I took was on my wedding day.
    I thought: ‘This is the last time I use this crutch.’ And it was. Creating Pai was my way of taking back control. </p></div>
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